Author: Stephanie Stahl

As General Manager of CMI, Stephanie leads the brand’s event, digital, print, and e-learning operations. Previously, Stephanie served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. Stephanie also spent many years as Editor in Chief of InformationWeek. Find Stephanie on Twitter @editorstahl and LinkedIn.

By stephanie-stahl published October 14, 2019

October 2019: The Audience Issue

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By stephanie-stahl published September 12, 2019

The Most Important Lesson Learned at Content Marketing World

Let’s face it. There’s no shortage of content to consume these days. Content for content’s sake has become a bit of a problem for some brands as their content marketing efforts and teams have grown and matured.

But consumers, customers, and prospects don’t necessarily need more content. They need content that is meaningful, actionable, fun, amazing … anything but excessive and mediocre.

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By stephanie-stahl published September 5, 2019

Latest Winners of Content Marketing Awards Up the Game

As content marketers, everything we do should serve the needs of our customers and target audience. And from what I’ve seen this week at Content Marketing World 2019, we, as an industry, are making amazing strides.

I’ve seen impressively creative content that makes our businesses more relatable, trustworthy, and responsive. I’ve heard about innovative tools and techniques to distribute our messages and analyze our results. I’ve observed marketers’ willingness to embrace change and pursue new strategic paths when a situation calls for it.

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By stephanie-stahl published July 8, 2019

July 2019: Reality Bites

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By stephanie-stahl published April 18, 2019

Content + Tech: How to Create Better Audience Experiences

Better. It’s a deceptively simple word. Everyone always wants better. The next draft should be better; the next project should be better; the next reviews; and so on. Better indicates progress.

But the path to better isn’t always clear.

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By stephanie-stahl published April 3, 2019

Get Your Content Team Out of That Creative Rut

We know teams set out to create, distribute, and promote amazing content – content that matters, that’s fresh, innovative, and relevant. We also know these teams can get in a rut and become risk averse or, worse, stagnant. And that conundrum sets up leadership challenges that even the best managers and most effective executives might not be prepared to handle.

Todd Henry knows all about these potential team crises. He’s written books about them, including The Accidental Creative, Die Empty, Louder Than Words, and, his latest, Herding Tigers: Be the Leader That Creative People Need.

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By stephanie-stahl published April 1, 2019

Digging the Data: Content Marketing Benchmarks, Budgets and Trends 2019

What does the recent CMI benchmark research reveal about enterprise content marketing in 2019? Three content marketing powerhouses (and one friendly moderator) dig through the findings.

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By stephanie-stahl published April 1, 2019

The Evolution of an Award-Winning Content Marketing Strategy

Venetta Linas Paris, CMI’s 2018 Content Marketer of the Year, talks about Aon’s B2B content marketing platform The One Brief, what others can learn from Aon’s journey, and how it continues to adapt into the future.

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By stephanie-stahl published April 1, 2019

April 2019: The Future-Proofing Issue

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By stephanie-stahl published February 6, 2019

How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]

If you want to succeed, it never hurts to dream big.

Ask any entrepreneur what their goals are, and their responses likely boil down to one thing: Growing bigger. They want to make a name for their business, increase marketplace visibility, close more sales, earn more revenue, expand the teams to do the work, and secure a spot in the annals of industry success.

In other words, they want to build an enterprise. And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal.

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