Author: Stephanie Stahl

As General Manager of CMI, Stephanie leads the brand’s event, digital, print, and e-learning operations. Previously, Stephanie served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. Stephanie also spent many years as Editor in Chief of InformationWeek. Find Stephanie on Twitter @editorstahl and LinkedIn.

By stephanie-stahl published January 17, 2020

January: Teams and Targeting

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By stephanie-stahl published December 10, 2019

Back to the Future? 90 Content Marketing Predictions for 2020

During his rousing keynote presentation at Content Marketing World 2019, Henry Rollins offered this take on the future:

We are not going back to anything. We’re not going back to dial-up phones; we’re not going back to anything ancient … The old must give way to the new. The new must come in with intensity, with innovation, with great fury and speed.

How do we evolve our programs for changes rushing in? That’s the question we put to Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers.

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By stephanie-stahl published October 22, 2019

2020 B2B Content Marketing: What the Successful Do [New Research]

Most B2B marketers use content marketing effectively to achieve top-of-the-funnel goals like brand awareness and audience education. But they are missing out on opportunities deeper in the funnel.

This is just one of the key findings from the newly released 2020 B2B Benchmarks, Budgets, and Trends – North America from Content Marketing Institute and MarketingProfs, and sponsored by Sitecore.

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By stephanie-stahl published October 14, 2019

October 2019: The Audience Issue

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By stephanie-stahl published September 12, 2019

The Most Important Lesson Learned at Content Marketing World

Let’s face it. There’s no shortage of content to consume these days. Content for content’s sake has become a bit of a problem for some brands as their content marketing efforts and teams have grown and matured.

But consumers, customers, and prospects don’t necessarily need more content. They need content that is meaningful, actionable, fun, amazing … anything but excessive and mediocre.

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By stephanie-stahl published September 5, 2019

Latest Winners of Content Marketing Awards Up the Game

As content marketers, everything we do should serve the needs of our customers and target audience. And from what I’ve seen this week at Content Marketing World 2019, we, as an industry, are making amazing strides.

I’ve seen impressively creative content that makes our businesses more relatable, trustworthy, and responsive. I’ve heard about innovative tools and techniques to distribute our messages and analyze our results. I’ve observed marketers’ willingness to embrace change and pursue new strategic paths when a situation calls for it.

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By stephanie-stahl published July 8, 2019

July 2019: Reality Bites

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By stephanie-stahl published April 18, 2019

Content + Tech: How to Create Better Audience Experiences

Better. It’s a deceptively simple word. Everyone always wants better. The next draft should be better; the next project should be better; the next reviews; and so on. Better indicates progress.

But the path to better isn’t always clear.

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By stephanie-stahl published April 3, 2019

Get Your Content Team Out of That Creative Rut

We know teams set out to create, distribute, and promote amazing content – content that matters, that’s fresh, innovative, and relevant. We also know these teams can get in a rut and become risk averse or, worse, stagnant. And that conundrum sets up leadership challenges that even the best managers and most effective executives might not be prepared to handle.

Todd Henry knows all about these potential team crises. He’s written books about them, including The Accidental Creative, Die Empty, Louder Than Words, and, his latest, Herding Tigers: Be the Leader That Creative People Need.

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By stephanie-stahl published April 1, 2019

Digging the Data: Content Marketing Benchmarks, Budgets and Trends 2019

What does the recent CMI benchmark research reveal about enterprise content marketing in 2019? Three content marketing powerhouses (and one friendly moderator) dig through the findings.

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