Author: Stephanie Stahl

As General Manager of CMI, Stephanie leads the brand’s event, digital, print, and e-learning operations. Previously, Stephanie served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. Stephanie also spent many years as Editor in Chief of InformationWeek. Find Stephanie on Twitter @editorstahl and LinkedIn.

By stephanie-stahl published October 28, 2020

October 2020

Continue Reading

By stephanie-stahl published October 22, 2020

The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)

Being a content marketer isn’t easy. And it won’t get any easier in the years to come.

But doing the hard work brings great rewards – having a genuine impact on the lives of your brand, your team, your audiences, and even yourself.

Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They come from being more interesting, more helpful, and more truthful.

Continue Reading

By stephanie-stahl published October 15, 2020

2020 Content Marketing Awards Winners Aspire and Deliver Big Results

Seeing all the amazing initiatives and outstanding creators highlighted in this year’s Content Marketing Awards, it’s clear that even the most challenging times aren’t stopping brands from delivering content experiences worth celebrating. 

They look for opportunities to reach new levels of business growth, drive creative and technical innovation, and deliver increased audience satisfaction. And they do this as our industries, our culture, and our media landscape evolve.

Continue Reading

By stephanie-stahl published September 30, 2020

2021 B2B Content Marketing: What Now? [New Research]

What are content marketers doing? How are they doing it? Are they successful?

For the past 11 years, we’ve asked content marketers those questions, which have helped many teams check their practices, budgets, and priorities against their peers and plan for the future.

Continue Reading

By stephanie-stahl published September 15, 2020

The Art Of Data

Continue Reading

By stephanie-stahl published September 15, 2020

September 2020

Continue Reading

By stephanie-stahl published August 19, 2020

Content + Technology: 4 Things to Learn as You Move Into 2021

Change is happening all around us whether we want it or not – and plenty of us are waiting for a return to something like normal.

But there’s a better way to reflect on the changes content marketers experienced during the “dumpster fire that is 2020,” as Robert Rose said in his opening keynote at ContentTECH Summit last week:

Continue Reading

By stephanie-stahl published August 18, 2020

August 2020

Continue Reading

By stephanie-stahl published July 15, 2020

July 2020

Continue Reading

By stephanie-stahl published June 16, 2020

June 2020

Continue Reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL