Author: Stephanie Stahl
As General Manager of CMI, Stephanie leads the brand’s event, digital, print, and e-learning operations. Previously, Stephanie served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. Stephanie also spent many years as Editor in Chief of InformationWeek. Find Stephanie on Twitter @editorstahl and LinkedIn.
By stephanie-stahl published
October 28, 2020
October 2020
By stephanie-stahl published
October 22, 2020
The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)
Being a content marketer isn’t easy. And it won’t get any easier in the years to come.
But doing the hard work brings great rewards – having a genuine impact on the lives of your brand, your team, your audiences, and even yourself.
Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They come from being more interesting, more helpful, and more truthful.
By stephanie-stahl published
October 15, 2020
2020 Content Marketing Awards Winners Aspire and Deliver Big Results
Seeing all the amazing initiatives and outstanding creators highlighted in this year’s Content Marketing Awards, it’s clear that even the most challenging times aren’t stopping brands from delivering content experiences worth celebrating.
They look for opportunities to reach new levels of business growth, drive creative and technical innovation, and deliver increased audience satisfaction. And they do this as our industries, our culture, and our media landscape evolve.
By stephanie-stahl published
September 30, 2020
2021 B2B Content Marketing: What Now? [New Research]
What are content marketers doing? How are they doing it? Are they successful?
For the past 11 years, we’ve asked content marketers those questions, which have helped many teams check their practices, budgets, and priorities against their peers and plan for the future.
By stephanie-stahl published
August 19, 2020
Content + Technology: 4 Things to Learn as You Move Into 2021
Change is happening all around us whether we want it or not – and plenty of us are waiting for a return to something like normal.
But there’s a better way to reflect on the changes content marketers experienced during the “dumpster fire that is 2020,” as Robert Rose said in his opening keynote at ContentTECH Summit last week:
