Author: Stephanie Stahl

As General Manager of CMI, Stephanie leads the brand’s event, digital, print, and e-learning operations. Previously, Stephanie served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. Stephanie also spent many years as Editor in Chief of InformationWeek. Find Stephanie on Twitter @editorstahl and LinkedIn.

By stephanie-stahl published April 18, 2019

Content + Tech: How to Create Better Audience Experiences

Better. It’s a deceptively simple word. Everyone always wants better. The next draft should be better; the next project should be better; the next reviews; and so on. Better indicates progress.

But the path to better isn’t always clear.

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By stephanie-stahl published April 3, 2019

Get Your Content Team Out of That Creative Rut

We know teams set out to create, distribute, and promote amazing content – content that matters, that’s fresh, innovative, and relevant. We also know these teams can get in a rut and become risk averse or, worse, stagnant. And that conundrum sets up leadership challenges that even the best managers and most effective executives might not be prepared to handle.

Todd Henry knows all about these potential team crises. He’s written books about them, including The Accidental Creative, Die Empty, Louder Than Words, and, his latest, Herding Tigers: Be the Leader That Creative People Need.

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By stephanie-stahl published February 6, 2019

How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]

If you want to succeed, it never hurts to dream big.

Ask any entrepreneur what their goals are, and their responses likely boil down to one thing: Growing bigger. They want to make a name for their business, increase marketplace visibility, close more sales, earn more revenue, expand the teams to do the work, and secure a spot in the annals of industry success.

In other words, they want to build an enterprise. And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal.

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By stephanie-stahl published December 26, 2018

Forgetting Resolutions and More Practical Content Marketing Advice

It’s the season when lots of well-meaning people set resolutions for the new year. Eat healthier, work out more, spend more time with family, lessen the screen time, connect with friends, be more mindful…

But we know most of those declarations fail before it’s time to eat lots of chocolate (or bacon) on Valentine’s Day while binge-watching 10 seasons of a hot show on Netflix. I mentioned bacon for a reason, but I’ll get to that later.

I’m not judging anyone who doesn’t keep a resolution. I’m not urging you to set lofty goals for the new year. Rather, I’m providing a dose of pragmatic and inspirational advice from a handful of our community members who presented on some of CMI’s most popular webinars in 2018. All of our webinars are available on demand and are free to watch (with registration).

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By stephanie-stahl published December 11, 2018

85+ Expert Predictions for Content Marketing in 2019

Have you ever wished you could see a year into the future?

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. (Although the ability to fly might be nice as well – it would sure cut down on all my business travel time and stress!)

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting, new tech capabilities emerging, audiences growing ever more fragmented and distracted, and the like – it’s hard enough for practitioners to keep up with what’s happening now, let alone keep our eyes firmly fixed on the horizon.

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By stephanie-stahl published September 13, 2018

The 2 Things You Need to Know From the Best CMWorld Talks (Including Tina Fey’s)

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After I interviewed Tina Fey at Content Marketing World, several people asked if she was as nice in person as she seemed on stage.

Their inquiries called to mind something my colleague Robert Rose raised on the same stage at the beginning of Content Marketing World.

“Trust is the new player … We have the power to shape beliefs,” he said. “(Content marketing) is our opportunity … to become a or the trusted source of interesting things.”

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By stephanie-stahl published September 6, 2018

How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

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“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring.

The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences. Consumer trends, behaviors, and informational needs are always shifting. Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them.

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By stephanie-stahl published July 6, 2018

Content Marketer of the Year Shares the REI Story

content-marketer-year-rei-storyLeadership. It’s a lively mix of team building, innovation, excellence, humility, and results. These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree.

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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By stephanie-stahl published June 1, 2018

4 Secrets of Great Storytellers

secrets-great-storytellersWhat’s your story? It’s a common question when you’re first getting to know someone. It begs for details about your past, your career, your family, your hobbies. You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. in creating great customer experiences.”

Those degrees don’t exist, of course. But that’s OK. Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion:Continue Reading

By stephanie-stahl published December 4, 2017

Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

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Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic.

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience.
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