Author: Stephanie Stahl
As General Manager of CMI, Stephanie leads the brand’s event, digital, print, and e-learning operations. Previously, Stephanie served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. Stephanie also spent many years as Editor in Chief of InformationWeek. Find Stephanie on Twitter @editorstahl and LinkedIn.
By stephanie-stahl published
June 16, 2020
June 2020
By stephanie-stahl published
June 9, 2020
Content Can Perpetuate Racism and Inequity. It’s Time to Do Better
Events of the past weeks – the tragic deaths, the vocal outcry, the peaceful protests, the riots, the looting – should have every one of us questioning how we can make things better.
I wanted to say something to acknowledge the systemic racism that’s brought us all to this moment – and to speak out against it. And I did on my own social media channels.
By stephanie-stahl published
April 23, 2020
How We’re Navigating the New Now of Content Marketing
I expected to talk with many of you in person this week at our ContentTECH Summit in beautiful San Diego. However, for the health and safety of our attendees, sponsors, and team members, we made a swift decision to postpone the event until August and are hard at work on virtual elements. Not long after, stay-at-home orders issued first in California and then in most other states made in-person events of all kinds impossible in the short term and uncertain in the longer term.
By stephanie-stahl published
April 14, 2020
Content Marketing Can Do More Than Survive in the New World
Following the tenets of content marketing can be more than a survival technique in 2020 and beyond.
In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world we’re living in.
By stephanie-stahl published
February 5, 2020
Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]
One guiding star shines brightly for both the brand and its customers – the optimal customer experience across the engagement journey.
After all, no customer (or prospect) wants a disappointing encounter at any touchpoint in their interactions with a brand. And every brand wants contented customers who buy its products or services again and again.
But what role does content marketing play in delivering that optimal experience across the buyer journey?
