Author: Stephanie Stahl
As General Manager of CMI, Stephanie leads the brand’s event, digital, print, and e-learning operations. Previously, Stephanie served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. Stephanie also spent many years as Editor in Chief of InformationWeek. Find Stephanie on Twitter @editorstahl and LinkedIn.
By stephanie-stahl published
March 16, 2020
March: Collaboration Redefined
By stephanie-stahl published
February 5, 2020
Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]
One guiding star shines brightly for both the brand and its customers – the optimal customer experience across the engagement journey.
After all, no customer (or prospect) wants a disappointing encounter at any touchpoint in their interactions with a brand. And every brand wants contented customers who buy its products or services again and again.
But what role does content marketing play in delivering that optimal experience across the buyer journey?
By stephanie-stahl published
December 10, 2019
Back to the Future? 90 Content Marketing Predictions for 2020
During his rousing keynote presentation at Content Marketing World 2019, Henry Rollins offered this take on the future:
We are not going back to anything. We’re not going back to dial-up phones; we’re not going back to anything ancient … The old must give way to the new. The new must come in with intensity, with innovation, with great fury and speed.
How do we evolve our programs for changes rushing in? That’s the question we put to Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers.
By stephanie-stahl published
October 22, 2019
2020 B2B Content Marketing: What the Successful Do [New Research]
Most B2B marketers use content marketing effectively to achieve top-of-the-funnel goals like brand awareness and audience education. But they are missing out on opportunities deeper in the funnel.
This is just one of the key findings from the newly released 2020 B2B Benchmarks, Budgets, and Trends – North America from Content Marketing Institute and MarketingProfs, and sponsored by Sitecore.
By stephanie-stahl published
September 12, 2019
The Most Important Lesson Learned at Content Marketing World
Let’s face it. There’s no shortage of content to consume these days. Content for content’s sake has become a bit of a problem for some brands as their content marketing efforts and teams have grown and matured.
But consumers, customers, and prospects don’t necessarily need more content. They need content that is meaningful, actionable, fun, amazing … anything but excessive and mediocre.
By stephanie-stahl published
September 5, 2019
Latest Winners of Content Marketing Awards Up the Game
As content marketers, everything we do should serve the needs of our customers and target audience. And from what I’ve seen this week at Content Marketing World 2019, we, as an industry, are making amazing strides.
I’ve seen impressively creative content that makes our businesses more relatable, trustworthy, and responsive. I’ve heard about innovative tools and techniques to distribute our messages and analyze our results. I’ve observed marketers’ willingness to embrace change and pursue new strategic paths when a situation calls for it.
