How confident do you feel about your plans for 2023? After the last few years, creating a (best-laid) plan feels more like fodder for memes than a means to the desired end.
The global health crisis may have receded for now, but plenty of uncertainties loom (a global recession is just one).
Yet, as I wrote last year, “content marketing is about the future – preparing audiences and customers to solve their problems, meet their challenges, and reach their goals.”Continue Reading