Author: Nenad Senic

Nenad Senic, from Slovenia, is a published researcher, award-winning teacher, and experienced journalist turned into a brand editor dedicated to helping companies and organizations build long-term relationships with their target audiences and grow profits by creating better content. He is a European editor of Chief Content Officer by CMI. Nenad has already created and edited numerous custom magazines. He collects custom and B2B magazines, special publications and annual reports from all over the world and reads them daily. On his blog (, he advises Slovene companies how to improve their custom and B2B publications. Follow Nenad on Twitter @NenadSenic.

By smilja published June 7, 2012

7 Creative and Effective QR Code Examples From Around the World

QR codes can be a creative and affordable solution, if used well. Here, some examples from around the world.

effective qr codes, CMIIn February 2012, comScore released a report that shows that 42 percent of mobile phone users in the United Kingdom, Germany, France, Spain, and Italy are smartphone owners. And Morgan Stanley predicts that by 2014, mobile web usage will have overtaken conventional desktop usage.

Why does this matter? As a content marketer, you need to figure out how to connect with your audience using mobile. One easy way to get it done: the QR code.Continue Reading

By smilja published September 1, 2011

Custom Magazine: Small Steps for Big Success

Think that once you send a custom magazine issue to print your job is done (until you start producing the next issue)? There is still a lot of work to be done between issues regardless of the frequency of your magazine.

As a quick review, you have a detailed and well-defined custom magazine plan. Based on this strategy, you have produced the first issue and sent it to print. This post examines what goes into making an effective custom magazine that will deliver a strong return on investment (ROI) from issue to issue.

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By smilja published August 16, 2011

6 Steps to Follow When Producing a Custom Magazine

The closer you get to the finish line the less time you have for creative thinking. That’s why thorough planning makes the whole magazine production process easier, reduces the stress on everyone involved, and is a great time management strategy, which brings about better results.

Recently, I wrote about five steps you need to take before planning the first issue of your new printed custom magazine. This post examines what goes into making that magazine issue as effective as possible.

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By smilja published August 2, 2011

Launching a Printed Custom Magazine: What You Need to Do Before the First Issue

Latest research in Europe found that 82% of readers spent up to 45 minutes reading a custom magazine, and 64% of readers returned to it more than once. Can you imagine your prospects, customers and business partners spending so much active time with your brand? Heaven, right?

For this reason, many companies include custom magazines within their content marketing strategy. If you are starting down this path, there are five steps you need to take before you start planning the first issue.

This post examines what goes into making a great and effective custom publication and what you need to do to ensure its success.

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