As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience?
Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). And, according to Social Media Today, referrals from Instagram “spend the longest time on e-commerce sites with an average duration of 192 seconds, which is almost double Facebook and triple Pinterest.”
As a content marketer, your job is to use content to sell something – whether it’s a product, service, or message. Maybe you’re already driving sufficient conversions. But do you really want to settle for sufficient?
