Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Connect with him on Facebook, LinkedIn, Pinterest, Instagram, Google+, and on Twitter @shane_barker.
Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less.
When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy. To help, I’ve put together this expert roundup on the most effective content marketing practices to help you identify potential customers and nurture your relationships with them.
As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience?
Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). And, according to Social Media Today, referrals from Instagram “spend the longest time on e-commerce sites with an average duration of 192 seconds, which is almost double Facebook and triple Pinterest.”
Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site.
But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). I compiled this list of the tips and tools that will help even novice marketers create highly effective webinar content.
As a content marketer, your job is to use content to sell something – whether it’s a product, service, or message. Maybe you’re already driving sufficient conversions. But do you really want to settle for sufficient?
There are many ways to improve your content marketing, and double or even triple your conversion rates. Today, let’s focus on the most important aspect of content marketing – your content. Here are five ways to create high-converting content to boost your conversions.Continue Reading
