Author: Sean McVey

Sean McVey is the Director of Online Marketing at Hinge, a branding and marketing firm specializing in professional services, and a co-author of the book Online Marketing for Professional Services. Follow Sean on Twitter at @Seantmcvey.

By sean-mcvey published December 3, 2012

Create Engaging Content for Any Industry, Even “Boring” Ones

create engaging content, even for "boring" industriesAccording to a new book and recent study conducted by the Hinge Research Institute, high-growth, professional services firms are focusing heavily on blogging.

The researchers asked 500 marketing executives to rate how much focus their firms put on various marketing techniques. The respondents were then segmented into average-growth and high-growth firms. Continue Reading