In 2006, Carlos Terron was a cook in General Electric’s cafeteria. His wife, Alex, put in long hours as an office manager for a pediatrician. One night they were both recovering from a rough work day, when Carlos wondered out loud, “Wouldn’t it be great if we could work for ourselves?” His wife didn’t take this idea lightly. They talked about the reality of doing something like this, and decided to go for it.

With dreams of great success, they invested $48,000 in a truck and opened the El Charrito taco truck in Stamford, CT, selling delicious authentic Mexican food.

And the results? Unfortunately, it generated very little business.Continue Reading

Believe it or not, we have all been swayed by some almost-invisible forces of content marketing, and we may not even have realized it. But once you do realize how it’s being used all around you, you’ll really see how powerful content marketing really is!

Before you think I’m crazy or some kind of conspiracy theorist, what I’m about to share with you comes from a very reliable source, the PBS series Frontline. Let me explain to you what I mean.Continue Reading