More than 86 million blog posts are published on WordPress every month.
86 million. Every month.
Even the most digital literate, attentive, and committed customer probably only has the bandwidth to scan about 10 headlines and read one to two articles a day – and that’s being generous.
Where does that leave the millions and millions of other “content opportunities”? Floating limply in random distribution channels and woven throughout thousands of lackluster company tweets?
