Author: Sarah Rickerd

Sarah Rickerd is the founder and managing director of Content Conquered, a full-funnel content marketing agency with 12+ years of experience supporting enterprise clients with content audits, strategy planning, creative execution and content promotion. Sarah's content marketing insight has been featured on Entrepreneur.com, HubSpot and Upwork, among other industry sites. Follow Sarah on Twitter @Conquer Content.

By sarah-rickerd published August 5, 2019

13 Easy Tips to Give Your Content More Personality

Editor’s note: Read on for three more than the original 10  tips on injecting personality into your content we published a few years ago. 

A fundamental principle of content marketing is that you must keep your readers engaged. You can do this in several ways but writing content full of personality has proven to be one of the most effective.

Creating entertaining content, however, can be a challenge. To make your next content pieces shinier, here are 13 easy-to-implement tips for packing more personality into your writing.

Continue Reading

By sarah-rickerd published December 2, 2016

Why Freelance Content Writers Aren’t Getting the Results You Want

Startup Stock Photos

You need content – and lots of it.

But you’re faced with only so many hours in the day and a finite number of content marketing team members. Most people will advise that the best way to get all that content is to outsource it.

You post a job listing. You pick the lucky applicant from the hundreds of proposals, assign an article, and offer a few insights on the subject.Continue Reading

By sarah-rickerd published March 25, 2016

10 Tips to Pack More Personality into Your Content

More-personality-into-content

A fundamental principle of content marketing is that you must keep your readers engaged. In fact, 60% of B2B and 56% of B2C marketers consider this a challenge, according to our annual content marketing research. You can do this in a number of ways, but writing entertaining content that is full of personality has proven to be one of the most effective.

Writing entertaining content, however, can be a challenge. To help make your next content pieces really shine, here are 10 easy-to-implement tips for packing more personality into your writing:Continue Reading

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