Author: Sarah Mitchell

Sarah Mitchell is the founder of Typeset, a specialist editorial services, content marketing and journalism company with offices in Perth, Western Australia and London, United Kingdom. She's also the founder of Global Copywriting. Sarah frequently speaks on topics related to Content Marketing and writing. She's the Australian editor for Chief Content Officer magazine. Follow her on Twitter: @SarahMitchellOz.

By sarah-mitchell published October 25, 2010

7 Ways to Get More Value From Your eNewsletter

Email marketing is one of the most popular and effective ways for businesses to share their content and connect with customers. Besides being relatively easy, eNewsletters provide good analytics along with a low-cost way to help you manage customer engagement. Your subscriber list is a goldmine for your business – the bigger the list, the more potential to achieve desired results.

What’s more, marketers rate eNewsletters as one of the more effective content marketing tactics.Continue Reading

By sarah-mitchell published September 23, 2010

How to Make the Case for Design in Content Marketing

What is the biggest problem you face in your content marketing strategy? In the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends study published last week, 66% of respondents identified a challenge with the production of the content. Split between three areas, content marketers admitted to being worried about:

  • Producing engaging content – 36%
  • Producing enough content – 21%
  • Producing a variety of content – 9%

Who can’t identify with these concerns? What surprised me is that my biggest challenge wasn’t even mentioned in the study, and it’s a problem shared by all of us. People aren’t reading. Continue Reading

By sarah-mitchell published August 17, 2010

What Content Marketers Can Learn from an Australian Non-Profit

One of the hallmarks of a good content marketing campaign is that it’s designed to pull the customer in. Developing content that will engage your prospective customers isn’t always easy. Getting your audience to take action on your behalf is even harder – a seemingly impossible task. The aged care industry in Australia found a good solution to do both at the same time.Continue Reading

By sarah-mitchell published July 5, 2010

Get Inspired: How a Clever Design of an Email Banner Can Improve Content

As most content marketers know, great content is more than compelling words. You want your readers to want to read your content, which makes design a critical part of any website, email or stand-alone piece.

While this is something you may understand and agree with in theory, it can be difficult to execute in practice when you don’t have the time or budget to spend on design for every piece. Here’s a quick story of how one company, the Australia-based Clayko Group, invested in one design that could be customized across all of their emails to make their content tie together and to make it more likely to be read. Continue Reading

By sarah-mitchell published June 24, 2010

5 Essential Elements to a Great Newsletter

Editor’s note: For more newsletter insights and advice, check out our updated post, 15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection.

How many newsletters arrive in your inbox every week? How many more land in your mailbox? How many of them do you actually read? Research conducted by Junta42 points to the widespread usage of eNewsletters (63%) and print newsletters (16%) in content marketing strategies. To achieve maximum benefit with your newsletter, make sure it contains the following elements.Continue Reading

By sarah-mitchell published May 28, 2010

How One Small Habit for Content Marketers Can Make a Big Difference

We’ve all heard the expression, “don’t sweat the small stuff”, right? It’s strategic advice reminding us not to get diverted by inconsequential activity. The great thing about content marketing is, sometimes, the small things can produce big results.

A large part of marketing includes reading and keeping abreast of current trends and industry experts. How often do you leave comments on the blog posts or discussion forums you’re reading? You may not realize it, but this simple action can produce appreciable benefit to you and your company.Continue Reading