Author: Sarah Goliger

Sarah Goliger provides strategic business consulting and marketing freelance services to help her clients grow their businesses through better, smarter marketing. She writes for studioD (a CMI benefactor), a content studio that connects brands to audiences using original content. Through data-driven content strategy and innovative content creation, studioD is changing the way brands communicate with digital audiences. Find out more about studioD by visiting our content marketing blog. Reach Sarah on her website or Twitter.

By sarah-goliger published June 11, 2015

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs)


As a content marketer, it’s not enough to simply research, write, publish, and repeat. You must constantly measure the impact that your content marketing is having on your business.

To make sure that your content marketing is having the impact that you want it to have, you must have the right content marketing strategy. Unfortunately, there is no magic formula to identify the key performance indicators (KPI) you need to measure. Content marketing goals are highly individualized. Your marketing priorities are strongly influenced by the size of your business, budget, available resources, previous tests and outcomes, plus many other factors that vary from business to business.Continue Reading