Author: Sara Wachter-Boettcher

Sara Wachter-Boettcher (pronounced Wahkter-Bettcher) is a content strategy consultant, author, and editor living in lovely Philadelphia. She is the co-author of Design for Real Life and the author of Content Everywhere. Her company provides strategic consulting, training, and workshops. Learn more at and follow her on Twitter at @sara_ann_marie.

By sara-wachter-boettcher published April 21, 2016

How Kindness Makes Your Content More Successful


In the late 1980s, Sam Farber stood in the kitchen making an apple tart with his wife Betsey. As he watched her peel the apples, he realized she was in pain – her arthritis flaring up with each stroke of her hand. So he decided to design a vegetable peeler that would be comfortable for people like Betsey.

That product turned into Oxo – the multimillion-dollar housewares company whose ergonomic, rubber-handled gadgets are loved by home cooks everywhere. Sam may not have realized it at the time, but it turns out that a kitchen gadget designed for people with special needs was actually more comfortable for nearly every user.Continue Reading