Author: Roger Maftean

Roger is a career writer at Zety who focuses on the intersection between marketing, tech, and the workplace. Even though he has a Ph.D. in Political Theory, he's known for his infamous tacos. Follow him on Twitter @mrmaftean

By rogermaftean published April 26, 2019

Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]

Analytics show many visitors on your website. But that sizable traffic isn’t reflected in your conversions.

What could be happening? Could the most important individual element – the call-to-action button – be the culprit?

Perhaps. But you don’t need magic to make your visitors convert. You need to apply basic principles, test your results, and see what works best.

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