Author: Roger C. Parker

A lifelong content marketer, copywriter, and author, Roger enjoys helping clients write books and simplify their content marketing. Follow @RogercParker on LinkedIn at ContentMarketingHelp. Download a free copy of his 4-page 8 Commitments of Content Marketing Success.

By roger-c-parker published August 22, 2012

How to Create an Idea Dashboard to Track Your Favorite Content Ideas

Content marketing productivity involves more than just creating great content, it also involves tracking and applying the good ideas you find in the blog posts you read each week.

Each week, for example, you encounter a staggering amount of information and good ideas. Even if you only read the 10 new blog posts that appear each week on the Content Marketing Institute blog, and the average blog post only contains five ideas, that’s still a lot of information to absorb and catalog for future reference.Continue Reading

By roger-c-parker published August 7, 2012

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity

Looking to increase your content marketing productivity? To get yourself started, try using this two-step approach to creating an editorial calendar:Continue Reading

By roger-c-parker published June 26, 2012

An Easy Planning Worksheet that Will Jump-Start Your Content Marketing Productivity

easy planning worksheet, CMIThis Express Content Planner work sheet addresses the hardest part of any content marketing project — overcoming inertia and getting started.

The faster you choose a topic and identify an approach, the sooner you can begin to write. The sooner you begin to write, the more time you’ll have available for editing and revision — where the real work takes place! Continue Reading

By roger-c-parker published June 13, 2012

7 Top Productivity Books for Content Marketing Success

top books for content marketing, CMIContent marketing success requires consistent individual and team productivity.

Content marketing productivity requires more than a knowledge of the latest best practices, tools, and techniques. On both individual and departmental levels, success involves acknowledging and accommodating the “human elements” that often undermine well-intentioned efforts by talented individuals.

If you are looking to become more productive, check out the seven books below. Each offers a different perspective on the overlap between the creative, writing, and project management competence needed for consistent high-level content marketing productivity.Continue Reading

By roger-c-parker published June 6, 2012

A Checklist for Measuring Your Content Marketing Success

Halfway point content assessment, CMIAs 2012’s halfway point approaches, I’d like to share a simple, seven-step checklist to help you evaluate your 2012 content marketing success.

Granted, many large firms, and those who serve them, already have content marketing monitoring and tracking systems in place. These, however, are often aimed at measuring response to specific articles, blog posts, and sign-up incentives.

My goal, however, is to encourage a wider spectrum of businesses and self-employed professionals to take a fresh look at their content marketing from a broader, long-term perspective.Continue Reading

By roger-c-parker published April 30, 2012

3 Tips for Increasing Your Content Productivity

Productivity is a universal challenge in content marketing, where success often depends on consistent performance, not isolated genius.

Under the right circumstances, many professionals are capable of preparing great content for blogs, books, and online sign-up incentives. But only a few can consistently produce quality marketing content on a daily basis.

Those who do usually have a system or process in place to help them meet the daily deadline challenge.Continue Reading