Author: Roger C. Parker

A lifelong content marketer, copywriter, and author, Roger enjoys helping clients write books and simplify their content marketing. Follow @RogercParker on LinkedIn at ContentMarketingHelp. Download a free copy of his 4-page 8 Commitments of Content Marketing Success.

By roger-c-parker published June 24, 2013

10-Question Content Curation Scorecard Every Content Curator Needs to Measure Success

scorecard-content curationAs Joe Pulizzi emphasized in a recent article describing the 5 essentials involved in creating content perfection, success involves both the creation and curation of helpful, relevant content.

Yet, in our era of limited time and budget resources, how do you measure the quality of your day-to-day and week-to-week content curation efforts? As Joe writes, “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.

To help you as a content curator to gauge the quality and consistency of your content curation efforts, I’ve created the simple worksheet below. Here, find out how you can use it to score your ability to discover, share, and improve your efforts to create “the best content marketing on the planet” on an ongoing basis. Continue Reading

By roger-c-parker published May 28, 2013

Follow These 7 Guides for Successful Content Marketing

2013 recommended readingAs a follow-up to last year’s roundup, 7 Top Productivity Books for Content Marketing Success, here are several recently published books that offer exceptional value and insight for producing successful content marketing. All were published in the last few years (and all complement the books published by Content Marketing Institute).Continue Reading

By roger-c-parker published March 13, 2013

Content Creation: 3 Steps to Great Marketing Writing

Here’s a simple 3-step writing formula to help you turn my recent Year’s Worth of Content Marketing Ideas for SlideShare into finished content as quickly as possible. It’s a formula my clients and I have used for years, for all types of content creation, including:

  • Short projects, like articles and blog posts
  • Longer projects, like books and eBooks, reports, white papers, and YouTube videos.

The formula provides a framework for events like podcasts and speeches. It can also save you time and frustration when you’re facing an unexpected deadline, like a last-minute speech or presentation.Continue Reading

By roger-c-parker published February 19, 2013

12 Months of Content Marketing Ideas for SlideShare

slideshare-content-marketing

In his Feb. 2, 2013 article, “24 Top Content Marketing Questions Answered in Less than 140 Characters,” Joe Pulizzi called SlideShare, “the most underutilized content distribution tool — and it’s not even close!”

Why? What’s keeping content marketers from leveraging SlideShare?

After all, SlideShare doesn’t involve a major learning curve — it leverages your existing investment in PowerPoint, or its Mac equivalent, Keynote — both iconic presentation programs familiar to all content professionals. Continue Reading

By roger-c-parker published December 5, 2012

Write the Best Titles for Content Marketing: A 10-Point Checklist

content marketing titlesBefore writing, promoting, and publishing your next book, eBook, or content marketing premium (i.e., a report, SlideShare presentation, video, white paper, etc.), take a moment to make sure you’ve chosen the best possible title.Continue Reading

By roger-c-parker published November 16, 2012

Content Marketing Checklist: 22 To-dos for SlideShare Success

content marketing checklist for slideshare presentationsThe following checklist, questions, and tips form a system that can help you proof and improve the quality of the SlideShare presentations you create using Microsoft PowerPoint.

Proofing is a crucial step in using SlideShare for content marketing, as it involves more than just simply checking for spelling errors or transposed numbers.Continue Reading

By roger-c-parker published October 26, 2012

11 Ways to Use SlideShare for Content Marketing Success

use slideshare for content marketing successSlideShare is more than just a way to share your presentations online; it can be a powerful content marketing tool that can turbocharge all of your publishing endeavors.

Regardless of the reasons why you’re publishing — whether it’s to generate leads, build your list, educate your prospects, enhance user satisfaction, or promote your informational products — you can use SlideShare at every step of your process as you plan, write, promote, and profit from the content you create in the form of print books, eBooks, reports, tip sheets, white papers, and more.Continue Reading

By roger-c-parker published October 8, 2012

7 Readability Tips for Designing Engaging Content

If your content isn’t being designed for easy readability (the measure of how easy it is for prospects to read the words in your message), it could be what’s standing between you and content marketing success.

With so many competing messages available just a click away, our print and online messages must be as easy to read as possible.

Readability is not something that can be reserved for formal publications like annual reports or four-color brochures. All of our content marketing messages should be easy to read.Continue Reading

By roger-c-parker published September 20, 2012

Top 10 Mind Mapping Productivity Tips for Content Marketing Success

mind mapping productivity tips - cover imageMind mapping is a content marketing productivity tool that involves both an approach and a specific category of software.

Mind mapping adds a visual dimension to words and ideas, helping content marketers handle today’s challenges of complexity, increased responsibilities, and information overload.

A recent study by Innovation Trend’s Chuck Frey, for example, revealed that not only did mind mapping immediately and significantly enhance most user’s productivity, the more they used mind mapping, the more productive they became. Continue Reading

By roger-c-parker published September 13, 2012

This 7-Step Content Marketing Plan Earned an $87 Million Paycheck

In a recent interview, Marcus Sheridan referred to content marketing as the “weapon Davids use to slay Goliaths every day.”

Marcus’s words resonated deeply with me. That’s because, long before content marketing came of age, I watched it help a David Seattle retailer slay its Goliath competitors and go on to an $87 million buyout and a nationwide presence.Continue Reading