Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending May 22, 2020

This week I’m thinking about how we can never save time (so we should be careful how we spend it). I offer my fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson joins me to talk about the changes the COVID-19 crisis is bringing about in content marketing and strategy, and the differences in approach between B2B and B2C companies. Finally, I point to an article that asks whether we’re spending time on the right – or the wrong – things.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending May 15, 2020

This week I’m wondering how to fatten up patience when it’s wearing thin. I point to a new study that says media buyers and brands have paused their ad spend. Copyblogger founder Brian Clark joins me again to talk about how to avoid letting empathy become an empty buzzword. And I point you to a long-term playbook for content marketing success.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending May 8, 2020

This week I’m wondering whether rules are made to be broken. I share my take on an article about how the Financial Times is enjoying better … financial times. I talk with Brian Clark about his journey as a solopreneur, co-founder, and sabbatical taker, and about his new work. And I point you to an article about breaking the (right) rules with your content.

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“These are scary times for managers in companies.”

Twenty years ago, almost to the day, business strategist, author, and professor Clayton Christensen wrote those words to describe what was happening with the global economic crisis of the dot-com boom and globalization. In the introduction to the piece, he warns that before managers “rush into the breach, (they) must understand precisely what types of change the existing organization is capable and incapable of handling.”

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending May 1, 2020

This week I’m searching for better answers. I offer my take on the new trend of retail brands cooperating on content. I talk with Kate Volman about content strategy and leadership. And I point you to an article about crushing your content goals with a team built on talents rather than tasks.

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The theme this week is better answers. (If there are no right answers, you better look at what’s left.)

Let’s wrap it up.

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“I have too much time and too much money,” said no marketing person ever.

So, it’s safe to say that I’m a relatively prolific content creator these days. I know, I know, insert your jokes here. I’ll wait.

One of my labors of love (and occasionally sponsorship) is Content Marketing Institute’s The Weekly Wrap podcast. While I am a creator and host on two podcasts (This Old Marketing being the other), The Weekly Wrap is the one I write, host, produce, and get ready for prime time on a weekly basis.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending April 24, 2020

This week I’m thinking about three questions: What? So what? Now what? I share my fresh take on the reveal of Amazon platform changes that expose publishing’s weak points (again). I talk with The Content Council’s chair Jacqueline Loch about the challenges of developing messaging and stories in the COVID-19 era. And I take you back to the future with content marketing predictions for 2020.

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It’s a weird time. People are scared, and the whole world is in chaos. But we will get through this. We will persevere. And there will be a time for us to reflect on all that we did to evolve our marketing strategies through this.

As I write this, publishers and event companies (including CMI’s parent company, Informa) are evolving their conference and event strategies. One of the most viable, and certainly popular, solutions is the move to transform physical events into virtual events.

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