First – a preface. The following post is a bit of a rant, and it’s mostly directed at me. Mea culpa here. We at CMI are self-described evangelists of the approach and philosophy of content marketing. We care. And I quite frankly have built a career about getting it right. When others don’t, that responsibility lies squarely upon our shoulders.
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Editor’s note: Sometimes you need to break the rules. We’re publishing The Weekly Wrap a day early to make room for a timely (and related) post from Robert Rose. Read and listen now. Then check back tomorrow.

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And that’s a wrap of the week ending Feb. 28, 2020

This week I’m wondering about stories from the future. I look at Ad Age’s content marketing awards – and find them to be aged ads. I talk with trend hunter and innovation expert Jeremy Gutsche about a methodology for seeing into the future. And I share several articles about future-proofing your content marketing strategy.

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You’re a rule breaker, iconoclast, rebel. You are somebody who won’t take “no” for an answer. Sounds like an ad for Apple doesn’t it?

These days we tend to celebrate the rule breakers. We’re taught that great leaders take risks and disrupt the status quo. They innovate by breaking the established rules with something better.

Until, that is, the rule breaker breaks a rule that we like.

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And that’s a wrap of the week ending Feb. 21, 2020

This week I’m exploring the difference between what is true and what ought to be true. I share a news article about the problem with advertising and data. I talk with the authors of a new book about the internal workings of content marketing. And I recommend an article that gives you three strategies for connecting with your audience (hint: start with mutual truths).
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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Feb. 14, 2020

This week I’m thinking about the trap between strategy and planning. I offer my take on a new article that claims publishing less content is helping publishers grow their audiences. Veteran content marketer Rich Schwerin shares his thoughts about the business challenges of content strategy today. And I point you to an article about deconstructing a content marketing platform to come up with a better content marketing plan.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending February 7, 2020

This week I’m ruminating on rumination (and suggesting an alternative to overthinking things). I offer my fresh take on the role of content marketing in brand activism. Julia McCoy joins me to talk about how following her gut instinct – even when it scared her – helped her build a profitable content marketing business that ended up being a true lifeline. Finally, I share an article that will help you quit worrying and find and fix the inefficiencies in your content pipeline.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Jan. 31, 2020

This week I remember the disruptive influence of Clayton Christensen. I give my take on a World Economic Forum report that names content and marketing as the jobs of tomorrow. I talk with Rebecca Geier about taking risks and the importance of “just doing it” in content marketing. And I share an article about an alternative way to think about audience personas.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Jan. 24, 2020

This week I’m exploring why leading change is so hard (and how to make it easier). I share my take on Google’s new cookie “monster” plan. I talk with Tim Walters about changing the surveillance culture in marketing. And I share an article about content management and technology struggles that will make you feel less alone.

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