A new data trend has brands wondering if the digital marketing party might be over for good. Robert Rose sets the record straight on what it is, why it matters, and what it means for content marketing’s future.

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Updated Oct. 21, 2020

Peter Drucker once said that the purpose of business is to “create a customer.” I believe this is true. But marketers (and other business executives) take the term “customer” too literally.

Many think a customer is created when they purchase the product or solution the company offers.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Sept. 11, 2020

This week I’m wrapping this podcast up – at least for now. I’m wondering whether it can ever be as easy to stop things as it is to start them. And I point you toward what’s coming next.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Sept. 4, 2020

This week I’m asking whether we should be more controversial. CMI founder Joe Pulizzi and I talk about whether Google should replace universities. And I point you to an article that asks whether you’re ALL-IN with Content Marketing.

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Updated Sept. 2, 2020

I’m going to give you the secret, revealing question to make the business case for content strategy. Are you ready? Here it is:

How much did you spend on content last year?

Go ask your CFO. When they toss you out on your ear without an answer, know you just made the most compelling business case for a strategic approach to content. Though the dollar amount is difficult to calculate, your business probably spent more on the creation, management, activation, promotion, and measurement (or lack thereof) of content than just about any other expense.

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Aug. 28, 2020

This week I’m asking if you’d do me a favor. I talk with Bynder’s Brian Kavanaugh about whether we should depend more on our audiences for content. And I point you toward a crash course in journalistic principles that help brands earn trust.

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This post was co-written by content strategist and freelance SEO writer, Liam Carnahan.

Why are we chasing the Google algorithm instead of leading it?

That might seem like a weird question. But perhaps our existing presumptions and predictions are part of the chasing problem. As SEO-minded content marketers, we continually ask, “What will Google do next?”

Will Google find a new way to blend ads in with organic search?

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Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Aug. 21, 2020

This week I’m asking whether technology or people are more important in content strategy. I talk with futurist Kate O’Neill about whether marketing technology is serving us – or we’re serving technology. And I point to an article that explains what to consider when it’s time for new marketing tech.

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