Editor’s note: If your content is text heavy or if you just need to take a fresh look at your blog, you’ll want to read the 2019 edition of this article on visual content strategy (first published in 2017).
How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.?
I struggle with choosing a visual for my content. Yet it’s important, as frequently cited research shows that images attract more people to the content and help people retain ideas from the content they consume longer.
A decade ago, nobody mentioned vertical content. Then again, back then smartphones were something new.
If you only optimize your website to get views, you’re in trouble.
