A decade ago, nobody mentioned vertical content. Then again, back then smartphones were something new.

Today, smartphones are ubiquitous and vertical content is a must-have. The two are inseparable. One cannot mention vertical content without using the term “mobile” in the same sentence.

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If you only optimize your website to get views, you’re in trouble.

You must optimize for audio too if your brand wants to keep up with the growth in voice-activated searches.

About 20% of Google searches are voice searches, its CEO shared in 2016. By 2020, ComScore predicts that 50% of all searches will be done by voice in the U.S. (And Gartner predicts that 30% of web-browsing sessions will be done without a screen by 2020.)

This graph from Search Engine Land illustrates the rapid recent adoption of voice-activated assistance.

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It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video.

Let’s explore how to use these features to maximize your content marketing strategy.

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How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.?

I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer.

Knowing images are crucial to the success of the post, I focus on the matter even more. Thankfully, in my career I had to learn how to use Adobe Photoshop, Adobe Illustrator, or even Corel Draw. A long time ago, I was a designer for a small advertising agency. Those days helped me understand the difference between good and bad design, which has been helpful in creating a blog.

Today I present 12 types of visuals you can use in a blog post. You do not have to use all of them. See what inspires you given your content marketing strategy, audience, and formats.

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I don’t want to write another article explaining the importance of visual content in your content marketing. And Joe Pulizzi already included the topic in his article about the biggest content marketing trends in 2017 so we don’t need to outline it anymore.

But a lot of marketers still don’t understand visual content.Continue Reading

Did you hear the news? Instagram launched a new feature. Some people say that it bears a striking resemblance to Snapchat’s feature with the same name.

If you didn’t hear about it, listen to this This Old Marketing episode to hear in detail what Joe Pulizzi and Robert Rose have to say about Instagram Stories. To summarize, they say: “If you can’t beat ’em, clone ’em.”Continue Reading