Author: Robert Katai

Visual marketer, blogger, and content strategist at Bannersnack, a professional banner creation app for designers & marketers. Passionate about visual marketing, Instagram, content marketing, and always up-to-date with the latest trends.

By robert-katai published March 11, 2019

5 Forgotten Ways to Improve Your Link-Building Strategy

Referring domains and backlinks continue to be among the most important ranking factors, according to a SEMrush study of over 600,000 keywords.

That’s why a lucrative link-building strategy is vital and why you must stick to it regardless of what everybody else says or does. You already know you must have a clearly defined audience and create valuable content for it. You also probably recognize how publishing that content on third-party sites (i.e., guest blogging) is essential to link building.

But do you know these five less-obvious tips? They’re essential to every successful link-building strategy.

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By robert-katai published October 9, 2018

Why You Need Vertical Visuals If Your Audience is Mobile

A decade ago, nobody mentioned vertical content. Then again, back then smartphones were something new.

Today, smartphones are ubiquitous and vertical content is a must-have. The two are inseparable. One cannot mention vertical content without using the term “mobile” in the same sentence.

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By robert-katai published July 23, 2018

How to Optimize Your Website for Audio Search

optimize-website-for-audio-searchIf you only optimize your website to get views, you’re in trouble.

You must optimize for audio too if your brand wants to keep up with the growth in voice-activated searches.

About 20% of Google searches are voice searches, its CEO shared in 2016. By 2020, ComScore predicts that 50% of all searches will be done by voice in the U.S. (And Gartner predicts that 30% of web-browsing sessions will be done without a screen by 2020.)

In the U.S., half of searches will be done by #voice by 2020. @comScore Click To Tweet

This graph from Search Engine Land illustrates the rapid recent adoption of voice-activated assistance.

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By robert-katai published February 21, 2018

Instagram Marketing: 4 Features You Should Be Using [Examples]


It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video.

Let’s explore how to use these features to maximize your content marketing strategy.

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By robert-katai published October 20, 2017

12 Types of Awesome Visual Content You Can Use in Your Blog Posts


How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.?

I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer.

Knowing images are crucial to the success of the post, I focus on the matter even more. Thankfully, in my career I had to learn how to use Adobe Photoshop, Adobe Illustrator, or even Corel Draw. A long time ago, I was a designer for a small advertising agency. Those days helped me understand the difference between good and bad design, which has been helpful in creating a blog.

Today I present 12 types of visuals you can use in a blog post. You do not have to use all of them. See what inspires you given your content marketing strategy, audience, and formats.

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By robert-katai published April 30, 2017

5 Important Visual Lessons From Designers for Content Marketers


I don’t want to write another article explaining the importance of visual content in your content marketing. And Joe Pulizzi already included the topic in his article about the biggest content marketing trends in 2017 so we don’t need to outline it anymore.

But a lot of marketers still don’t understand visual content.Continue Reading

By robert-katai published October 2, 2016

6 Ways Brands Can Leverage Instagram Stories


Did you hear the news? Instagram launched a new feature. Some people say that it bears a striking resemblance to Snapchat’s feature with the same name.

If you didn’t hear about it, listen to this This Old Marketing episode to hear in detail what Joe Pulizzi and Robert Rose have to say about Instagram Stories. To summarize, they say: “If you can’t beat ’em, clone ’em.”Continue Reading