Author: Rob Garner

Rob is a veteran digital marketer, having worked in the industry since the 1990s. He is the author of “Search and Social: The Definitive Guide to Real-Time Content Marketing,” (Wiley/Sybex 2012), and has been regularly-quoted in many major business & industry publications, including The Wall Street Journal, Mashable, Dow Jones, Reuters, Adweek, and Ad Age, among many others. Follow him on Twitter @robgarner.

By rob-garner published April 11, 2016

12 Audience Considerations for Your Real-Time Content


Diving into the world of real-time content, where your tweets, posts, blogs, etc., are consumed the minute they’re published, is not for the rigid. Every viable business is solving someone’s problem or making someone’s life better, which means that no matter the subject, someone will care enough to read about it – and you’ve got to be prepared to roll with what the audience is telling you.

In fact, that’s where you need to start – from the perspective of the people who will be consuming your content. These 12 tips will help keep your audience top of mind – and keep your content engaging.Continue Reading