Author: Roanne Neuwirth

Roanne Neuwirth is client-focused marketing leader, passionate about helping companies engage their executive clients and build deep relationships. She has more than 20 years of B2B experience driving business value through client-focused marketing and research programs. Neuwirth has worked with a wide-ranging client base, including IBM, GTE Sprint, Wells Fargo, and Chevron. Follow her at @RoanneNeuwirth.

By roanneneuwirth published August 1, 2012

How to Conduct Research to Engage Executives

conduct research to engage executives, CMIIn my recent article Creating Content that Connects with the C-Suite, I talked about the importance of data in creating content that impresses executives. Executives value data, and companies have responded by conducting surveys. But, this “research” often falls short because it is not at the level needed for this audience. If you are creating research for executive clients and prospects, there are several elements to consider.Continue Reading

By roanneneuwirth published May 8, 2012

How to Reach the C-Suite with Content

Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite. Executives are a challenging audience, but because of their clout and buying power, it is well worth cracking the code on executive content. This is particularly true for B2B marketers, where executive relationships are so core to big ticket, ongoing spending. Continue Reading