Author: Renato Beninatto

Renato Beninatto is Chief Marketing Officer of Moravia, a leading provider of globalization and localization solutions. He has served on the executive teams for some of the industry’s most prominent companies, and co-founded the first market research company focusing on the language services space (Common Sense Advisory). He focuses on strategies that drive growth on a global scale. He specializes in making companies successful in global markets and in starting businesses that span across borders. Renato was the President and is currently an advisor to ELIA (European Language Industry Association) and also a Board Member of Translators without Borders, a nonprofit organization that provides translations for NGOs. Follow Renato on Twitter.

By renato-beninatto published July 27, 2014

5 Steps to Global Content Curation That Reaches Your Gooooaaal

small images-quote bubbles-handshake-ideaIt’s a Tuesday just like any other; you wake up, grab a cup of coffee and your smartphone, and log on to your Facebook page to see what’s been posted over the last eight hours. You click “share” on one of the articles you found enticing — maybe it’s about your local sports team’s big win or an 8-car pileup just in time for your commute to work. Congratulations. By sharing that post, you’ve successfully become a content curator.

But if global content curation is your goal and multiple languages are involved, just clicking “share” is more likely to get you into a world of trouble than into your target markets. While content curation is basically the process content marketers use to cull information from the internet and turn it into bite-size pieces their targets can digest, global content curation requires more than the standard components.Continue Reading