Author: Rebekah Bek

Rebekah does marketing things at Ahrefs. She's currently on a journey to make SEO less intimidating for the uninitiated while playing fast and loose with as many writing rules as possible. Follow her on Twitter @itsrbek.

By rebekahbek published October 22, 2018

How to Stop the Vanity of Your Search Metrics

Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches.

It’s clear which one is on the right track.

Or is it?

Metrics can be misleading. If you don’t go below the surface, they’re done in vain. So, which metrics give you deeper insights to improve your SEO strategies, and which don’t?

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