Author: Rebecca Bakken

Rebecca Bakken is a Boston-based freelance writer and editor, specializing in SEO and tech. She has a background in journalism, and has managed content teams in both large agencies and small startups. She's the owner of R.M. Bakken Editorial, LLC and her website is Connect with Rebecca on LinkedIn or follow her on Twitter @rakkenbakken.

By rebeccabakken published October 5, 2017

How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy


Content marketing lies at the intersection of art and technology, so it’s only logical that artificial intelligence comes into play. AI plays a big role in search and it can be useful in creating content, too.

While it’s not known exactly how the Google algorithm works, researchers and marketers have conducted experiments that make a strong argument for topic modeling as a key component of the Hummingbird algorithm. Also, Wired reported last year about how Google’s search engine now uses artificial intelligence to rank content.

Google’s search engine now uses #artificialintelligence to rank #content via @wired. Click To Tweet

A basic understanding of how search engines interpret text and its quality can help you develop a strategy that produces consistently high-ranking content because topic modeling – done manually or with software – allows you to create blueprints for the best possible content.

In this post, I explore the concept of topic modeling and how it relates to search algorithms. Then, I’ll go over some key strategies on how to develop your content to include all relevant topics, and how you can take advantage of topic model predictions to outperform the competition.

First, let’s dive into what exactly topic modeling is and how search algorithms can use it to rank the billions of pages on the web.

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