Einstein defined insanity as “doing the same thing over and over again and expecting different results.” If your content marketing is on autopilot and you’re not getting the results you want, I wouldn’t say you’re insane, but you could certainly use some fresh ideas.
Unremarkable content can also be a big problem if you’re in an industry, such as technology, that relies on innovation. If your marketing does not reflect the innovation that goes into your products or services, it can put you at a disadvantage by making you look either boring or too complex.