Author: Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards. You can contact Pawan via Twitter @TweetsFromPawan or on LinkedIn. Interested in the state of the content marketing industry in 2016? Download Curata's 2016 Content Marketing Staffing & Tactics Study.

By pawan-deshpande published September 19, 2012

7 Ways to Organize Your Content for Curation

Organizing your content is a powerful way to bring older content to the surface to give it a greater shelf life and help your audience discover more relevant materials. Whether you are curating or creating content as a part of your content strategy, the organization of content plays a powerful role in adding context and making content evergreen.Continue Reading

By pawan-deshpande published July 18, 2012

8 Ideas for Feeding Your Content Beast

feeding your content beast, CMIIf you are involved in content marketing, then you are familiar with the content beast. It’s always hungry for content — blog posts, podcasts, tweets, eBooks, press releases, videos; it will eat anything you give it and, even worse, as soon as you feed it, it becomes hungry again. It has a high metabolism.Continue Reading