Author: Patrick Whatman

Patrick Whatman is a freelance marketing consultant and content marketer at Mention. He lives in Paris, loves music, and writes his own brand of cultural criticism for fun. Tweet him @mrwhatman where he mainly talks digital marketing, American sports and New Zealand trivia.

By patrickwhatman published May 24, 2018

How to Create Great Gated Content From Existing Content


If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos.

And chances are, you’re struggling to get people to download them.

Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress.

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