Joe Sugarman nails the essence of the written word’s power in marketing: “A mental process … for the purpose of selling.”
I’ll shorten it: “mental … selling” – getting inside users’ heads to turn them into leads and motivate them to take an action.
As content marketers, your tool to accomplish that is engaging and persuasive language. Using words, you use your art to influence your audience’s minds and help you get results.Continue Reading
