Author: Neil Stoneman

Neil is an Account Director at Velocity Partners. He keeps his B2B clients focused on ROI with rock-solid planning, data and analysis. He believes the difference between good content marketing and great content marketing is a little science.

By neil-stoneman published June 25, 2012

10 Reasons Why Defining Your Goals Helps You Achieve Them

commitment helps when defining your goals, CMIMarketers (for better or worse) have long played psychological tricks on their customers. These ”dark arts” turn sharp consumers into witless drones compelled to slap 20s down on the shop counter. Must buy stuff…

My two favorite tools of persuasion are consistency and commitment. The majority of us — as consumer marketers know — can’t hold an inconsistent position or go back on a public commitment. We’d spontaneously combust. Continue Reading