Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, and Entrepreneur Magazine says he has created one of the 100 most brilliant companies in the world. You can connect with him on Twitter @neilpatel.
You’ve got a responsive site with a kick-ass mobile design. You’re ready for Google’s “mobilegeddon,” right?
Wrong.
With all the excitement over Google’s upcoming mobile-friendly search-results update, marketers are neglecting one of the most critical features: copywriting.Continue Reading
Every content marketing professional has something to say about “quality.” The word has become so used – or overused – that we’ve forgotten what it is, or even why it’s important.
I think we need to press the reset button on the quality discussion. Why? Because many content marketers:
Editor’s note: Because several more content marketing examples have been unearthed, we’ve updated this post.
You’re about to witness some of the most amazing content marketing efforts in the world. The universe of content marketing is changing, and these brands are driving that change. When it comes to innovation, power, and masterful expertise, these are the ones to watch.
But why should you watch them? So you can learn and imitate. There is still room for innovation in your industry. You may not have the massive audience of, say, IBM, but that’s no reason why you can’t take their innovative ideas and transfer them into your own vertical.Continue Reading
Engagement! Everyone wants engagement from their content. The problem is we’re not quite sure of the best way to get it. Engagement is one area in which content marketing is more art than science.
Even though there are no formulas to predict engagement, there are patterns of success. Here are five things you should add to every blog post to increase engagement. Continue Reading
One of the best ways for bloggers to get better at their craft is to follow the example of those who are at the top of their game. I’ve been privileged to work with some amazing bloggers. I’ve also spent years analyzing some of the most successful people in the industry. Here are some of the most outstanding characteristics of these bloggers. These are examples worth following.Continue Reading
One of the most-outsourced tasks in the digital marketing world is content creation. If you ever posted a job on Craigslist, you know exactly about which I speak. Within two minutes of clicking the “post” button, you have 300 applicants all claiming to be the best writer in the business.
But once you’ve identified the best writers who can contribute to your organization’s success, the biggest challenge is managing them. They’re not employees, which creates a unique angle to management. They’re usually remote, leaving you without the insight of face-to-face interaction. All this contributes to a fuzzy vision for proper management.Continue Reading
Content marketing tactics and strategies that used to be awesome may now be obsolete. Successful content marketers must roll with the constantly changing industry if they want to stay successful. What “new” mistakes are you making? Here are the top five.Continue Reading
SlideShare is the “quiet giant of content marketing,” according to Forbes contributor Steve Olenski. But with the kind of attention it’s getting, one can hardly call it quiet anymore. Giant? Yes.
Before I divulge its secrets, let me tell you how giant SlideShare is according to CMO.com and SlideShare.com. It has more traffic from business owners than any other major social media platform. As the world’s 121th most visited site, SlideShare has: Continue Reading
Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens.
Here are six ideas that can help you invigorate your existing efforts and get more mileage from them, without having to reinvent the wheel. Continue Reading
I’m just going to say it: B2B content marketing sucks.
I understand. I really do. It’s tough to blog about small niches that nobody cares about. It’s hard to sell to tight-fisted businesses. It’s tough to write about stuff that only four people on the planet understand.
But does it have to be this way? No. It does not.
What I’ve observed is that many B2B content marketers are in a rut. They cling to old practices, refusing to let them die, perpetuating the plague of boredom. Continue Reading
