Neil Patel is the co-founder of NP Digital and Ubersuggest. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. You can connect with him on Twitter @neilpatel.
Just a few years ago, you could get away with text-only social media posts and content marketing. But today? You don’t stand a chance unless your content is packed with visuals.
Visual content is the new black for content marketers. It’s crucial that we understand how to use visual content effectively, because the distribution of our content depends on it.Continue Reading
It’s absolutely critical that brands achieve relevance. One of the primary methods for accomplishing relevance is to create relevant content.
Unfortunately, an aura of mystery surrounds the concept of relevance. It’s misunderstood as a stylistic thing, flair, or something that some writers “just have.” In reality, relevance is more scientific and systematic. You can create relevant content by understanding what relevance is and developing a process to achieve it.Continue Reading
It used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome.
Times have changed.Continue Reading
You’ve got a good grasp on this content marketing thing. What about social media? Are you dominating the social scene in the same way that you’re able to dominate content marketing?
In some minds, there’s little connection between social media marketing and content marketing. Yes, they’re both marketing, but how do they connect in an integral, powerful, and exponential way?Continue Reading
Why is there a disconnect between doing content marketing and getting results from content marketing? Although it’s a ubiquitous method, content marketing is not automatically an effective method unless you leverage it in the right way.
Follow this checklist of tips, tricks, hacks, techniques, and practices to improve the impact of your content marketing.Continue Reading
Some businesses are just flat-out good when it comes to content marketing. These are the businesses that basically define what content marketing is, how it looks, and how people respond.
What makes these businesses so awesome?Continue Reading
When you spend a lot of time in the content marketing space, you start to see a lot of trends – as companies implement various techniques and initiatives. Sometimes that stuff just isn’t working. And sometimes, it’s because the companies are overlooking some painfully obvious content marketing strategies.
This article took me a couple hours to write. From a broader perspective, it took me a few years to write. The information that I’ve collected and shared in this post is a result of spending a long time looking at a lot of content marketing efforts from a lot of companies.Continue Reading
Content marketing and SEO live in parallel universes. Great content is usually optimized for search simply by the nature of its high quality and quantity.
The problem occurs, however, when content marketers lose sight of their goals and, therefore, fail to have the correct perspective on the techniques that back up the findability of great content. Your content marketing goals should drive your content marketing practices and techniques.Continue Reading
You can learn some of the best things about blogging by looking at the world’s most popular blogs.
These blogs are popular for a reason. And they only get more popular as time goes on. Viral popularity feeds popularity, snowballing into a massive cultural force.Continue Reading
Here’s what just happened. You’ve been assigned to start a blog for your brand’s new business division. OK, good. You can write.
But you’re relatively new to the company and the industry – a totally different niche. How do you develop a voice? How do you communicate with a new audience in an appealing way? How do you make sense of the new field?Continue Reading
