Author: Nate Riggs

Nate Riggs is the Founder and CEO of NR Media Group, a Columbus, Ohio-based marketing agency that works to change the way businesses use digital media to connect with customers, earn their trust and win their business for life. Nate will be releasing the Video Engineering Playbook early in 2015, and you can download sample chapters for free.

By nate-riggs published August 24, 2010

3 Critical Questions to Answer Before Building a Corporate Content Marketing Practice

Content marketing is hot! Companies everywhere are exploring how they can adopt content marketing strategies into their marketing mix. And that makes sense. What better way to reach the massive amounts of potential customers who spend time online?

For middle managers leading the charge towards content marketing, harsh reality doesn’t take long to set in. Corporate roadblocks are everywhere, and these barriers to adoption will need to be addressed before content marketing can ever become a sustained business solution.

From our experience at Social Business Strategies in working with mid-sized and large companies, we’ve learned that it’s important to consider some of the tough questions before making the final pitch for content marketing adoption.Continue Reading

By nate-riggs published August 2, 2010

A Simple Framework for Building Your Social Media Marketing Team

For years, marketing departments of all shapes and sizes have built teams of individuals charged with the task of reaching audiences. But the tasks of marketing have changed in recent years. To reference the Cluetrain Manifesto, the markets themselves have become conversations.

So the question is this: How do marketing teams need to change to listen to, respond to and use those conversations to create meaningful connections with customers?Continue Reading