Content marketing is hot! Companies everywhere are exploring how they can adopt content marketing strategies into their marketing mix. And that makes sense. What better way to reach the massive amounts of potential customers who spend time online?

For middle managers leading the charge towards content marketing, harsh reality doesn’t take long to set in. Corporate roadblocks are everywhere, and these barriers to adoption will need to be addressed before content marketing can ever become a sustained business solution.

From our experience at Social Business Strategies in working with mid-sized and large companies, we’ve learned that it’s important to consider some of the tough questions before making the final pitch for content marketing adoption.Continue Reading

For years, marketing departments of all shapes and sizes have built teams of individuals charged with the task of reaching audiences. But the tasks of marketing have changed in recent years. To reference the Cluetrain Manifesto, the markets themselves have become conversations.

So the question is this: How do marketing teams need to change to listen to, respond to and use those conversations to create meaningful connections with customers?Continue Reading