Author: Nancy Harhut

Nancy Harhut is the co-founder and chief creative officer of HBT Marketing, an agency that specializes in applying behavioral science to marketing best practices. A BostInno "50 on Fire" honoree, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, Nancy has helped some of the world’s biggest brands create successful campaigns, both online and offline. Follow her on Twitter @nharhut.

By nancyharhut published September 9, 2020

7 Unusual Ways to Increase Your Audience Response

You’d like more people to respond to your emails.

But do you feel sometimes like you’ve run out of ways to make that happen? Then you’ll want to test these seven unusual tactics. You may never have heard of them, but science shows they work.

In fact, they are all based on behavioral science – the study of human action, of why people do what they do. And if there’s one thing behavioral scientists are sure of, it’s that people don’t always act rationally.

Continue Reading