Nadya is the director of marketing for Venngage, an online graphic design software. She also runs a web-series called Drunk Entrepreneurs. Follow her on Twitter @NadyaKhoja.
Editor’s note: As views of online visuals are on the rise, we updated this article on infographic creation and included new examples.
With people spending more time online, visual content marketing trends have been soaring – searches for infographics increased over 50% in March 2020 compared to March 2019.
Imagine you are in a meeting, furiously taking notes as the marketing manager speaks and shows a slide deck to review your brand’s content marketing strategy. Or you receive an email with several bullet points touching on the strategy. And what about those quick conversations when your manager stops by your desk and tells you about an element in the strategy?
Retention of what you’ve seen and heard in any of those scenarios is difficult.
To ensure that all involved understand your content marketing strategy, you need to document it in an easy-to-digest format. Text-dominated documents or presentations with a few reference images thrown in don’t work well. Create something that will remain in the minds of your team members and colleagues.
Part of keeping people productive is ensuring that deadlines are set, but it’s not enough to simply state due dates. Employees need a constant and visual reminder of what needs to be accomplished and when it needs to be done.
You’ve probably heard it, but many studies prove visual cues can greatly increase the likelihood of information recall and comprehension of new subject matter.
Sure, you can pretty much create an infographic for any blog post, but that doesn’t mean it will perform spectacularly. Creating a great infographic requires a great idea first and foremost.
In this guide, I break down the ideation process so that coming up with more memorable infographic ideas doesn’t have to be so hard. In fact, these principles are relevant not only to infographics but any content you create.Continue Reading
As marketers we often face rejection and negativity. An idea is shot down. An angry reader rants in a comment. A prospect chooses a competitor’s product.
We can’t help but feel a bit of a sting when someone spits on our hard work. How do we stay strong and steadfast in our commitment to succeeding in our content marketing efforts? It’s not always easy.Continue Reading
