Imagine you are in a meeting, furiously taking notes as the marketing manager speaks and shows a slide deck to review your brand’s content marketing strategy. Or you receive an email with several bullet points touching on the strategy. And what about those quick conversations when your manager stops by your desk and tells you about an element in the strategy?
Retention of what you’ve seen and heard in any of those scenarios is difficult.
To ensure that all involved understand your content marketing strategy, you need to document it in an easy-to-digest format. Text-dominated documents or presentations with a few reference images thrown in don’t work well. Create something that will remain in the minds of your team members and colleagues.
As marketers we often face rejection and negativity. An idea is shot down. An angry reader rants in a comment. A prospect chooses a competitor’s product.
