Author: Mark Jones

Mark Jones is chief storyteller and CEO at Filtered Media. He’s an award-winning journalist, agency boss, public speaker, and podcaster. His podcast, The CMO Show, was a finalist in the 2019 Australian Podcast Awards. Mark and his team have produced podcasts for clients including Adobe, Xero, BBC StoryWorks, and OFX. Connect with him on LinkedIn.

By mjones published August 12, 2019

How to Make Your Brand’s Podcast Soar to Top of the Charts

Editor’s note: This article debuted in the July issue of the now digital-only Chief Content Officer magazine.

Way back in the heady days of 2008, podcasting was barely a blip on the radar. According to Edison Research, the total audience of podcast listeners was 9% of the U.S. population per month.

Yet, despite the looming global recession, 2008 was also the year I realized my freelance business should become a content marketing and PR agency – and one of my first client projects was producing The Scoop, a weekly technology podcast for MIS Magazine, part of the Fairfax Media stable.

Continue Reading