Poorly conceived website pages devoted to frequently asked questions can confuse and bore users while falling short of their SEO potential.

If you plan or revise them well, FAQ pages can pay off for your company for branded and non-branded keywords.

Continue Reading

Strap in tight. 2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results.

Google already promotes no-click search results, often providing answers without the need to click for more details.

The no-click (also known as zero click) searches will remain a factor for marketers. Referencing data from Jumpshot, Rand Fishkin of SparkToro last year found that 61.5% of Google mobile searches are no-click (34.3% with desktop searches).

Continue Reading

If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective.

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites.

In a Google Webmaster Central Blog post, Zhiheng Wang and Doantam Phan write:

Continue Reading

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes.

In a moment, I’ll dive into the big intent types like transactional, informational, and navigational.

Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO.

Maybe you’re like me and think of searcher intent with the end goal in mind – getting that conversion. Don’t we want to minimize traffic that underperforms?

Continue Reading

Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual.

Google recently weighed in, knowing its plan led to confusion. In a series of tweets, Google touched on everything from a problem showing cached pages with mobile-first results to clarifying that “hamburger” menus are fine to use.

But confusion still abounds because of the vast number of websites and worry about natural search engine rankings.

Let’s dive into some common questions to learn whether your website is likely OK, where the biggest problems may surface, and how to keep your rankings in perspective.
Continue Reading

Does your online content have an expiration date?

Is it only good for 30 days? A year? Two years?

Thanks to search engines – whether you like it or not – your content is evergreen.

But while your content’s always discoverable technically, you need to think strategically about how it can be valuable all year round for searchers and Google’s algorithm.

Continue Reading

I doubt any marketing team can perfect its SEO and content marketing efforts. Time, degrees of expertise, and changing algorithms always get in the way.

But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized.

Let’s dive in.

Continue Reading

Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. Too often, some companies optimize a website page and never adjust it.

Though 61% of marketers in a 2017 HubSpot study say increasing organic visibility is their highest inbound marketing priority, they don’t always follow through.

Continue Reading