Mike Murray has shaped online marketing strategies for hundreds of businesses since 1997, including Fortune 500 companies. A former journalist, he has led SEO studies and spoken at regional and national Internet conferences, including Content Marketing World. Founder of Online Marketing Coach, Mike is passionate about helping clients identify their best opportunities for online marketing success based on their strengths, his advice and industry trends. You can find him on Twitter @mikeonlinecoach.
The world’s most popular search engine has affected the marketing psyche. Yes, quality matters.
Marketers believe exceptional content ensures SEO rewards because Google emphasizes quality. But for every success story among enterprises, there’s another that fails in a dramatic way.
Are Google search engine results holding your content down?
Google says its mission is to “deliver the most relevant and reliable information available,” but questions sometimes arise about where “relevant” and “reliable” fall with each search query.
Some SEO low-hanging fruit is almost too low. It makes you think you don’t need to try to earn better rankings that generate more traffic.
But why settle? You’ll miss countless higher-hanging SEO fruit.
Branded keywords can easily fall into that grasp. By brand, I’m not merely referencing a single keyword like GE or DHL. Brands are part of countless keyword phrases:
As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics you’ve neglected or handled the wrong way.
Leverage every opportunity that Google gives your content to rank well. Despite constant changes by Google and consumer behavior, a 2019 BrightEdge study found that organic commands 53% of all website traffic.
SEO myths and misunderstandings abound in the digital marketing world.
Although a little truth may be buried in some of these misconceptions, it’s best to understand the nuances. Here’s my advice: Focus first on your users and play fair with search engines. Then you won’t need to worry whether you’ll be kicked off Google.
Here’s a closer look at seven SEO myths.Continue Reading
Editor’s note: You may have missed this article when CMI published it a few years ago. We’re sharing it now because choosing the right KPIs and measuring your content marketing activities are so important to the business.
A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You need to use them wisely.
You’ll likely see some you already use and discover some you never thought about. Reassess your current KPIs and see if you’re really measuring performance that matters to your content marketing and business goals. Maybe you’ll lock in on the ones that will complement what you have. Adapt any of these possibilities to suit your team’s needs.Continue Reading
Editor’s note: You may have missed the original version of this article when CMI published it in 2016. Search engine rankings continue to be important for SEO so we’ve updated the post to include some fresh examples.
Do keyword rankings matter anymore? I cringe anytime someone suggests that they don’t.
Sure, SEO changes over the years. But that hardly means it makes sense to overlook search engine rankings.
Let’s me start with why the question even comes up and then I’ll walk through how you can deal with rankings. Along the way, I’ll put some misunderstandings in perspective.
Editor’s note: You can’t have too many tips and tools to improve and inspire your writing. That’s why we’ve updated this article from a few years ago with new examples and some new tools.
Writing isn’t an easy task. Whether you craft words for B2B or B2C audiences, the challenges can be many. I’ve created a diverse set of tips, tools, and resources to aid in shaping and modifying your work.
It’s not an exhaustive collection. Some ideas may seem familiar. Some will be fresh. My hope is that you’ll walk away with some insights or new tools to help address or minimize the content creation challenges you face.
Poorly conceived website pages devoted to frequently asked questions can confuse and bore users while falling short of their SEO potential.
If you plan or revise them well, FAQ pages can pay off for your company for branded and non-branded keywords.
Strap in tight. 2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results.
Google already promotes no-click search results, often providing answers without the need to click for more details.
The no-click (also known as zero click) searches will remain a factor for marketers. Referencing data from Jumpshot, Rand Fishkin of SparkToro last year found that 61.5% of Google mobile searches are no-click (34.3% with desktop searches).
