Author: Mike Murray

Mike Murray has shaped online marketing strategies for hundreds of businesses since 1997, including Fortune 500 companies. A former journalist, he has led SEO studies and spoken at regional and national Internet conferences. Founder of Online Marketing Coach, Mike is passionate about helping clients identify their best opportunities for online marketing success based on their strengths, his advice and industry trends. You can find him at his blog, Online Marketing Matters or on Twitter @mikeonlinecoach.

By mike-murray published June 24, 2019

101+ Key Performance Indicators and Tips – Make the Best KPI Choices

Editor’s note: You may have missed this article when CMI published it a few years ago. We’re sharing it now because choosing the right KPIs and measuring your content marketing activities are so important to the business.

A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You need to use them wisely.

You’ll likely see some you already use and discover some you never thought about. Reassess your current KPIs and see if you’re really measuring performance that matters to your content marketing and business goals. Maybe you’ll lock in on the ones that will complement what you have. Adapt any of these possibilities to suit your team’s needs.Continue Reading

By mike-murray published May 29, 2019

Why Google Keyword Rankings Still Matter for SEO

Editor’s note: You may have missed the original version of this article when CMI published it in 2016. Search engine rankings continue to be important for SEO so we’ve updated the post to include some fresh examples.

Do keyword rankings matter anymore? I cringe anytime someone suggests that they don’t.

Sure, SEO changes over the years. But that hardly means it makes sense to overlook search engine rankings.

Let’s me start with why the question even comes up and then I’ll walk through how you can deal with rankings. Along the way, I’ll put some misunderstandings in perspective.

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By mike-murray published March 28, 2019

57+ Content Tools, Tips, and Examples to Make Your Writing Better

Editor’s note: You can’t have too many tips and tools to improve and inspire your writing. That’s why we’ve updated this article from a few years ago with new examples and some new tools.

Writing isn’t an easy task. Whether you craft words for B2B or B2C audiences, the challenges can be many. I’ve created a diverse set of tips, tools, and resources to aid in shaping and modifying your work.

It’s not an exhaustive collection. Some ideas may seem familiar. Some will be fresh. My hope is that you’ll walk away with some insights or new tools to help address or minimize the content creation challenges you face.

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By mike-murray published February 21, 2019

How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove

Poorly conceived website pages devoted to frequently asked questions can confuse and bore users while falling short of their SEO potential.

If you plan or revise them well, FAQ pages can pay off for your company for branded and non-branded keywords.

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By mike-murray published February 4, 2019

2019 SEO Keywords and Google: What’s in Your Poker Hand?

Strap in tight. 2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results.

Google already promotes no-click search results, often providing answers without the need to click for more details.

The no-click (also known as zero click) searches will remain a factor for marketers. Referencing data from Jumpshot, Rand Fishkin of SparkToro last year found that 61.5% of Google mobile searches are no-click (34.3% with desktop searches).

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By mike-murray published November 14, 2018

Page Load Time: Is It the SEO Rankings Culprit?

If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective.

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites.

In a Google Webmaster Central Blog post, Zhiheng Wang and Doantam Phan write:

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By mike-murray published November 8, 2018

15 Search Intent Tips, Examples, and Resources for SEO Keywords

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes.

In a moment, I’ll dive into the big intent types like transactional, informational, and navigational.

Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO.

Maybe you’re like me and think of searcher intent with the end goal in mind – getting that conversion. Don’t we want to minimize traffic that underperforms?

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By mike-murray published July 17, 2018

Should You Worry About Your SEO and Google’s Mobile-First Index?

seo-google-mobile-first-indexGiven your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual.

Google recently weighed in, knowing its plan led to confusion. In a series of tweets, Google touched on everything from a problem showing cached pages with mobile-first results to clarifying that “hamburger” menus are fine to use.

But confusion still abounds because of the vast number of websites and worry about natural search engine rankings.

Let’s dive into some common questions to learn whether your website is likely OK, where the biggest problems may surface, and how to keep your rankings in perspective.
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By mike-murray published June 20, 2018

9 Evergreen Content Formats for Long-Term Success [Examples]

9-evergreen-formatsDoes your online content have an expiration date?

Is it only good for 30 days? A year? Two years?

Thanks to search engines – whether you like it or not – your content is evergreen.

But while your content’s always discoverable technically, you need to think strategically about how it can be valuable all year round for searchers and Google’s algorithm.

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By mike-murray published April 2, 2018

Oops! 17 SEO Misfires to Avoid With Website Content Marketing

oops-seo-misfires-avoid-website-content-marketing

I doubt any marketing team can perfect its SEO and content marketing efforts. Time, degrees of expertise, and changing algorithms always get in the way.

But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized.

Let’s dive in.

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