Heading into the new year, I’m usually full of cautionary notes about SEO, keywords, rankings, and organic traffic, all tied to search engines like Google.
These days, I’m optimistic because technological advances could be a real win for companies that keep up with SEO best practices.
The work will be more time-consuming than difficult. You (and your team) will need to focus on multiple types of content, from blog posts to podcasts. Yes, you need to work on page load speed and secure featured snippets. But expect your content – website pages, videos, images, and audio – to work for you to a greater degree as long as you’re creating it to meet strategic goals.
Google seems relentless in unearthing the best results for searchers. Enter the Google Multitask Unified Model (MUM) update, an AI-based algorithm designed to streamline searching.
MUM compares complex queries to give people what they want the first time they search. For content marketers, MUM will increase the odds that your content (not necessarily a text-heavy page) will be selected for a search result.
Keep these quick tips and reminders at the ready as you make your SEO plans for 2022. (As always, make sure to test any changes with your own data.)
The world’s most popular search engine caused a stir in August when it published guidance on when and how it modifies or replaces page titles.
It’s easy to get rid of outdated website content. You can redirect it or delete it.
You can think of link building in many ways. I like to call it tedious, painful, and a test of patience.
SEO can seem like a complicated puzzle for digital marketers. But you need to put it together to create a better picture for your website traffic.
Will Google turn the natural search landscape upside down in 2021? I doubt it. Although change is inevitable, you can survive or even gain an edge with a little vigilance.
Some SEO low-hanging fruit is almost too low. It makes you think you don’t need to try to earn better rankings that generate more traffic.
