Author: Mike Kaput

Mike Kaput is an inbound marketing consultant at PR 20/20, a Cleveland-based inbound marketing agency, where he also contributes to the PR 20/20 blog. Follow Mike on Twitter and contact him at

By mike-kaput published April 21, 2014

What Medium Means for Content Marketing

image-Medium-storytellingBack in the day, you’d buy meat from a butcher, veggies from a grocer, and maybe swing by a dry goods store on your way home. Grocery shopping was a multi-stop affair.

Now, you visit a local supermarket or a big-box retailer that has everything you need in one place.

A similar change is taking place in how people consume content. Continue Reading