Author: Michelle Park Lazette

Michelle Park Lazette is a writer for the Federal Reserve Bank of Cleveland and a former newspaper reporter. Curious which content ideas have become Cleveland Fed storytelling of late? Read Michelle's latest work here. Tweet at her @mp_lazette.

By michelleparklazette published July 5, 2018

5 Sources to Inspire Unlimited Content Ideas


It was probably 4 in the morning, following a wake-up call from our infant son, when the thought occurred to me: The 10-year anniversary of the start of the Great Recession loomed.

As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times. This light bulb turned on when the neighborhood’s lights were off. I pitched the idea the next business day to my employer, the Federal Reserve Bank of Cleveland.

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