Author: Michael Becker

Michael Becker is a content marketing, audience development, and customer experience fanatic. He manages the content hub at Emarsys where he and his team create helpful content for e-commerce and digital marketers. Michael is a published author on industry blogs including Forbes, Convince & Convert, and He resides in downtown Indianapolis and is an avid Butler Bulldogs fan. Connect with Michael on Twitter and Instagram.

By michaelbecker published October 8, 2019

5 Techniques to Build a Better Content Platform

Several months ago, I made the mistake of traveling to a beautiful vacation destination – Honolulu – and (unintentionally) chose a dilapidated hotel on Airbnb. While my stay at the run-down lodging didn’t completely ruin my stay, it did impact my experience.

I’ll remember the hotel. I won’t be returning to it. And it left me with a sort of “meh” feeling during my vacation even though the destination was absolutely perfect.

Continue Reading

By michaelbecker published September 24, 2019

How to Get Great Guests for Your B2B Podcast [Outreach Templates]

Business podcasts are an amazing opportunity to showcase expertise, share knowledge, and build your audience. But there’s a right way and a wrong way to execute a podcast. When done right, they innately hit on several of the biggest prongs of a true content marketing strategy including consistency and differentiation.

The success of any B2B podcast is predicated on multiple factors, but none bigger than the quality, kind, and diversity of guests (assuming you’re creating an interview-based show style). Getting amazing guests – whose personal brand and expertise align with yours – is vital, but it’s often an afterthought.

Continue Reading

By michaelbecker published November 28, 2018

7 B2C Brands Offer Content Marketing Lessons and Inspiration

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage.

That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Read on to see how they deliver what their audience wants.

Continue Reading