Author: Michael Becker

Michael Becker is a content marketing, audience development, and customer experience fanatic. He manages the content hub at Emarsys where he and his team create helpful content for e-commerce and digital marketers. Michael is a published author on industry blogs including Forbes, Convince & Convert, and JeffBullas.com. He resides in downtown Indianapolis and is an avid Butler Bulldogs fan. Connect with Michael on Twitter and Instagram.

By michaelbecker published November 28, 2018

7 B2C Brands Offer Content Marketing Lessons and Inspiration

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage.

That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Read on to see how they deliver what their audience wants.

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