Author: Meenakshi Krishnan

Meenakshi Krishnan is a content consultant at OpenXcell, a pioneering mobile app development company in India and USA. A techie at heart, Meenakshi is passionate about the start-up ecosystem, entrepreneurship, latest tech innovations, and all that makes this digital world. When she is not writing, she loves to read, cook and paint. You can find her work on company blogs like: Jeff Bullas, GetResponse, CrazyEgg, SEMrush, Smart Insights, Sitepronews, LiveChat and more. Also, her articles are frequently featured on Business2Community. Get in touch with Meenakshi at meenakshi.krishnan@openxcellinc.com, Twitter or LinkedIn.

By meenakshikrishnan published October 5, 2018

7 Instagram Stickers That Can Make Your Stories Even Better

When your visual story gets interactive, it offers an unconventional method to understand the multiple dynamics – cultural, social, and personal – of your followers. Instagram’s sticker feature allows marketers to tap into that fresh approach.

Instagram offers abundant opportunities: question, poll, music, location, hashtag, emoji, time, weather, and selfie stickers. In this article, I’ll explore how to use these seven sticker types to make your brand’s content more visually interactive and engaging.

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By meenakshikrishnan published May 28, 2018

3 Models (and Tools) to Understand, Predict, and React to Your Social Media

3-models-tools-understand-predict-react-social-mediaWant to know how to predict and forecast your followers’ behavior?

Wonder what modeling techniques can help you predict the lifetime value of your customers?

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user.

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