Author: Maureen Jann

Maureen Jann is a veteran B2B marketer whose career in digital media has grown up with the Internet. A self-described jill-of-all-trades, she enjoys the daily challenges of driving business results in unexpected ways. She is currently the founder and managing director of SuperDeluxe Marketing, a marketing and content agency focused on B2B technology, marketing industry, learning and development, as well as startups. Maureen has a Bachelor of Art degree from San Jose State University and her side hustles have earned her an MBA from the School of Failed Startups. A frequent guest on podcasts and panels, she is passionate about unusual shoes, crafts, and delicious cocktails. In her carefully guarded free time, Maureen loves exploring the beautiful Pacific Northwest with her daughter and husband. Follow her on Twitter @SuperDeluxeMo.

By maureenjann published July 11, 2019

How to Choose a Successful Topic for Your Next Guest Article

You know how it is. You’ve got plenty of ideas for a guest blog article, but what if you submit something that has been covered (embarrassing) or is too elementary for the audience (insulting)? The best way to take control of the situation, in my mind, is with science. And by “science,” I mean applying the same systematic approach I would use to understand a client’s competitive landscape for a marketing strategy engagement.

Then it gets fun.

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