Author: Matthew Royse

Matthew Royse is the lead content marketing and social media strategist for Forsythe Technology. He is managing editor for the award-winning Forsythe FOCUS magazine. He writes about marketing, public relations and social media on his blog, Knowledge Enthusiast. Follow Matthew on Twitter @mattroyse.

By matthew-royse published December 17, 2012

Effective Content Marketing: 5 Habits that Help You Stand Apart

effective habits for content marketingContent marketing is gaining traction at many companies, and some may argue that it is now mainstream. According to the 2013 content marketing research reports for B2B and B2C industries by the Content Marketing Institute and MarketingProfs, 91 percent of B2B marketers and 86 percent of B2C marketers are using content marketing. In addition, 54 percent of B2B marketers and 55 percent of B2C marketers will increase their content marketing spend in the next 12 months.

When you see successful content marketers, you may ask yourself: “What are they doing differently?” “What do they know that others don’t?” “What are they consistently doing right?” Continue Reading