Author: Matt Keener

Matt Keener is President of Keener Marketing Solutions, LLC and is also the author of the book, Executive in Sweatpants. Visit his blog for helpful tips on managing online workers, growing virtual teams, and more, and follow Matt on Twitter @ExecInSweats.

By matt-keener published March 4, 2013

Building a Virtual Content Creation Team: 4 Secrets

virtual content creationTweet this, post that, share this, draft that. Sound familiar? The demand for quality content creation has never been greater. As your content footprint continues to expand, your in-house staff may reach a point where they are no longer able to keep up. Should you hire more salaried employees to keep pace? I vote no, and here’s why.

Online workers comprise one of the fastest growing segments of our economy. In fact, there are nearly 400,000 writers on Upwork alone, not to mention other virtual marketplaces like This rapid growth is being fueled by many factors, a major cause being convenience for the employer. We all know how much of a headache it can be to hire a full-time employee, particularly in terms of paperwork, multiple interviews, recruiting costs, and risk. Hiring online workers minimizes such issues. In fact, a recent study found that hiring online workers typically takes less than three days total (compared to 24 days for on-premise workers). Continue Reading