Author: Martin Ochwat

Martin Ochwat is a leading writer focused on social media and e-commerce marketing. He is passionate about writing content that’s vibrant, refreshing to read and that inspires readers to take action. Martin is currently working on a new zero-plastic waste eCommerce startup Moop. Follow him on Twitter @mpochwat, Facebook, Instagram, and LinkedIn.

By martinochwat published July 8, 2019

7 Social Media Metrics That Should Really Matter to Your Brand

Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.”

But sooner or later you think: “Why aren’t we getting more sign-ups on the website? Why are additional sales not coming in? Something must be wrong.”

You celebrated the vanity metrics only to realize they added no tangible value to the business. 

Continue Reading

DISCOVER MORE FROM INFORMA TECH

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL