Author: Mark Armstrong

Mark Armstrong is an illustrator and digital marketing expert. He helps brands get noticed and tell their stories. He knows humor gets people to lower their shields. He’s created images, infographics, and videos for Coca-Cola, Chick-fil-A Restaurants, Guardian Life, and other brands, big and small. He also does editorial illustration. "My images are different, like your brand needs to be.” Connect with me on Twitter, Facebook, and LinkedIn.

By markarmstrong published August 1, 2019

This Content Marketing Riddle is No Joke

We’ve all thought about it.

It’s one of life’s big questions.

Why did the chicken cross the road?

The answers hypothesized for “prominent” thinkers can be found on the internet:

  • Aristotle: To actualize its potential.
  • Buddha: If you ask this question, you deny your own chicken nature.
  • Ernest Hemingway: To die. In the rain.
  • Capt. James T. Kirk: To boldly go where no chicken has gone before.
  • Bob Dylan: How many roads must one chicken cross?

Content marketers ponder a similar question: Why does your target audience cross the road? What calls to action were they responding to?

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