Author: Mark Sherbin

Mark Sherbin is a freelance writer specializing in technology and content marketing. He shares occasionally insightful information at Copywriting Is Dead, where he promotes authentic communication between organizations and their audiences. Contact him at msherbin@gmail.com.

By mark-sherbin published October 5, 2012

The Static Website Is Dead — Long Live Personalized Content

Delivering the right message to the right person at the right time is tricky. But existing techniques and new technology are upping the ante in an emerging trend called content personalization. Your content marketing could benefit big time from it — especially if you cater to different audience segments.Continue Reading

By mark-sherbin published September 14, 2012

Are Your Calls to Action Missing These Proven Formulas?

buy now call to action, CMIGreat content converts. You’re a compelling writer. You share useful information. You get all kinds of traffic through your content marketing channels.

So why aren’t you converting more of those leads?Continue Reading

By mark-sherbin published September 8, 2012

Breathe New Life into Your Home Page, Gain Loyal Readers

Image via Remodelista.

How many times have you closed your eyes, rubbed your temples and wondered how much easier life would be if you had a background in layout and design?Continue Reading

By mark-sherbin published August 24, 2012

Divorcing Content from Form: A Major Perspective Shift for Marketers

images (1)Why isn’t syndicating content across different web channels and platforms easier? Are we really expected to create separate websites for a multitude of devices?

Are we asking ourselves the right questions? Perhaps our discriminating eyes should rest upon deeper, more systemic issues with content norms.Continue Reading

By mark-sherbin published August 6, 2012

Should You Curate Content? The Essentials Every Content Marketer Needs to Consider

content-curation2-344x230There’s no doubt that midway through 2012, one buzzword for marketers is curation. Some of us are still trying to wrap our heads around what exactly content curation is and how we can best curate content. How does it differ from content aggregation? Should it be a higher priority than building your own content?

According to marketing guru Beth Kanter, “Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.” Sounds straightforward enough.Continue Reading