Author: Lisa Kasanicky

Lisa Kasanicky is the content curator and blog manager for , a content marketing platform where you can plan, produce, recruit, and measure content campaigns all in one web-based dashboard. With a writing career that spans more than 20 years, she is the author of "The Complete Idiot’s Guide to Girlfriend Getaways" and creator of a website dedicated to beauty and wellness, AZ Spa Girls.

By lisa-kasanicky published January 22, 2015

3 Things Your Arsenal Needs to Manage a Team of Content Creators


If you ask writer Matthew Stibbe how to effectively manage your writing team, he would likely suggest an infinite pizza budget and plenty of space for them to wander and mutter to themselves. You really need more than a cabinet full of teas and comfortable chairs to support a content marketing team composed of internal and external contributors.

The typical content marketing team is anchored by strategists, who act as the masterminds of the operation, and a managing editor, who is the keeper of the editorial calendar and the superconductor of your publishing machine. At the heart of your team are your content creators. For most brands, these content creators are a mix of in-house writers – the folks deeply ingrained in your brand messaging – and external writers – the influencers and subject matter experts who broaden your content reach and credibility.Continue Reading