Is your blog functionally inclusive?

I’m working with the CMI team to improve this blog.

Recently, Melissa Eggleston pointed out some problem areas that make the blog hard to read for people who are visually impaired. Though the fixes have been on my radar, her note pushed them to the top of my to-do list.

I started digging through the Web Content Accessibility Guidelines. The WCAG documents explain how to make web content more accessible to people with disabilities.

The first topics we’re working on are the elements important to screen readers – the text-to-speech software that gives voice to your text, images, buttons, etc.Continue Reading

How many of the 366+ blog posts published in 2016 by CMI did you read? While I read all of them (it’s my job), I’m guessing few others did. I get that – we’re bombarded with content every day.

This list runs down the 12 most popular posts in 2016. We used BuzzSumo and Google Analytics to look at several factors (social shares, email conversions, unique linking domains) and added in a dose of editorial discretion. You’ll find they all have one thing in common: The authors dropped a bunch of knowledge bombs on us that we can use right away in our day-to-day marketing.
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