How many of the 249-plus blog articles published in 2021 by CMI did you read? While I read each one (it’s my job), I’m guessing very few others did. I get that – we’re bombarded with content every day.

To help everyone get the highlights, I put together the 10 most popular posts from the past year based on data from BuzzSumo and Google Analytics (including social shares, email conversions, page views, and unique linking domains) and a dose of editorial discretion.

You’ll find all these articles have one thing in common: The authors share a ton of knowledge you can use right away in your day-to-day content marketing.

Given that everyone feels pressed for time these days, I listed the articles based on time to read (shortest to longest). I hope you find them as helpful as I did.Continue Reading

Is your blog functionally inclusive?

I’m working with the CMI team to improve this blog.

Recently, Melissa Eggleston pointed out some problem areas that make the blog hard to read for people who are visually impaired. Though the fixes have been on my radar, her note pushed them to the top of my to-do list.

I started digging through the Web Content Accessibility Guidelines. The WCAG documents explain how to make web content more accessible to people with disabilities.

The first topics we’re working on are the elements important to screen readers – the text-to-speech software that gives voice to your text, images, buttons, etc.Continue Reading