Author: Lindy Roux

Lindy Roux is vice president and managing director of Tendo Communications, a B2B content agency based in San Francisco, CA. She has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding, and analytics. Follow Lindy at @lindroux or on LinkedIn.

By lindyroux published October 1, 2019

How to Score Your Content Assets for Long-Term Success

Want a balanced and actionable way to know whether your content is doing what it’s supposed to do?

Create a content scorecard.

A content scorecard allows for normalized scoring based on benchmarks determined by the performance of similar content in your industry or your company’s content standards.

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