Author: Lieu Pham

Lieu Pham is the global head of strategy for Industry Dive’s content studio and the co-host and co-producer of the Into the Funnel web series. She is also the author of NewsCred’s Are You Ready? The Integrated Marketing Organization whitepaper, and studioID’s (Industry Dive’s content studio) Definitive Guide to Brand -to-Demand Marketing guide. You can follow her on Twitter at @lieuthi or connect with her on LinkedIn.

By lieu-pham published April 5, 2022

Ownable Conversations: How To Create Content That Leads Niche Discussions

Executives don’t find thought leadership content all that insightful.

A recent Edelman-LinkedIn study revealed that 71% of decision-makers say half or less than half of the thought leadership content they read or watch gives them valuable insights.

How can your brand’s content fall into the half of content that provides valuable insights? Enter ownable conversations – a more intentional and substantive approach to creating thought leadership content.Continue Reading